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6 Principles of Influence

6 Principles of Influence
Posted on 1st February 2015 in Coaching The Six Principles of Influence (also known as the Six Weapons of Influence) were created by Robert Cialdini, Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. He published them in his respected 1984 book "Influence: The Psychology of Persuasion.“ Cialdini... Read more

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